Dave Thomas – Founder Wendy’s Hamburgers

1)    What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed. Take care of your business and your business will take care of you.

2)    It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they’ll keep coming back.

3)   Anytime I had any doubts, you know what I would do? I’d have a double cheese with mustard, pickle and onion, a bowl of chili and a Frosty. And I’d say, ‘I know we can sell this. It’s fantastic.’

4)    If we take care of our customers every day and exceed their expectations, we’ll earn their loyalty.

5)   I think the harder you work, the more luck you have. If you want it bad enough…and try hard enough…you can get it. You can make your dreams come true.

6)   If there are things you don’t like in the world you grew up in, make your own life different. You can do what you want to do. You can be what you want to be. There’s no one to stop you but yourself. Believe in your dream. People may tell you that you won’t make it, that you’re wasting your time. If you keep your dream in mind, have done your research and are willing to work hard, you can make it come true.