In celebration of the official IPad launch this week here are some more great insights from Apple’s CEO Steve Jobs: 

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. 

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. 

I think we’re having fun. I think our customers really like our products. And we’re always trying to do better. 

Innovation distinguishes between a leader and a follower. 

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. 

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. 

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. 

-from Brainy Quote and Thinkexist.com